Catalina Tamayo Posada
About Catalina Tamayo Posada
Catalina Tamayo Posada is a Marketing and Corporate Brand Director with extensive experience in brand management and marketing strategy. She has held various roles in academia and industry, including positions at EAFIT University and Grupo Éxito, and currently works at PRAGMA.
Current Role at Pragma
Catalina Tamayo Posada serves as the Marketing and Corporate Brand Director at Pragma, a position she has held since 2023. In this role, she has played a significant part in developing a comprehensive communication strategy that encompasses social media, email marketing, and blog content. This strategy aims to enhance the visibility of the Pragma brand. Additionally, she has unified the employer and corporate brand discourse, contributing to a stronger overall brand identity.
Previous Experience in Academia
Catalina has a background in academia, having worked as a professor at EAFIT University. Her tenure at the university spanned two periods: first from 2013 to 2014 and later from 2020 to 2023. During her time there, she contributed to the education of students in various subjects related to marketing and digital commerce.
Experience at Grupo Éxito
Catalina held multiple positions at Grupo Éxito, a leading retail company in Colombia. She worked as a Marketing Analyst from 2017 to 2018, then advanced to the role of Brand Equity Leader from 2018 to 2021. Additionally, she served as a Commercial Development Assistant from 2016 to 2017. Throughout her time at Grupo Éxito, she focused on marketing strategies and brand management.
Educational Background
Catalina has a solid educational foundation in economics and marketing. She earned a Bachelor's degree in Economy from Universidad EAFIT from 2012 to 2016. She furthered her studies with a Master's in Applied Economics from the same institution from 2017 to 2018. Additionally, she completed various diplomas in Digital Commerce, Social Media and Content Marketing, and Brand Management, enhancing her expertise in marketing.
Key Achievements in Marketing
In her marketing career, Catalina has successfully executed customer attraction events that achieved a high attendance rate of 40% of the target audience. In 2023, she generated 30% of new client appointments in the U.S. market through strategic marketing initiatives. These accomplishments reflect her ability to drive results and enhance brand engagement.