Esteban Gómez Gómez
About Esteban Gómez Gómez
Esteban Gómez Gómez serves as the Director of Online Sales Ecosystems at PRAGMA and has extensive experience in digital marketing and communication. He currently teaches at multiple universities in Colombia and has a strong background in strategy and team leadership.
Work at Pragma
Esteban Gómez Gómez serves as the Director de Ecosistemas de Venta Online at Pragma, a position he has held since 2022. In this role, he is responsible for defining and managing relationships with strategic technology partners for retail. Prior to this, he worked as a Consultor de Estrategia de Negocios at Pragma from 2020 to 2022. His experience at Pragma reflects his commitment to enhancing online sales ecosystems.
Education and Expertise
Esteban Gómez Gómez has a diverse educational background in digital strategy and graphic communication. He earned a Maestría en Estrategia Digital de Negocios from Universidad ICESI in 2023. He also holds a Comunicación Gráfica Publicitaria degree from Universidad de Medellín, completed in 2013, and a Tecnólogo en Publicidad from Fundación Universitaria Autónoma de las Américas, achieved in 2011. Additionally, he obtained an Especialista en Gerencia de Mercadeo from Institución Universitaria ESUMER in 2016 and a Máster en Innovación Social from Learning by Helping in 2021.
Professional Background
Esteban Gómez Gómez has over ten years of experience in various roles within the fields of advertising, digital marketing, and communication. His career includes positions such as Digital Strategy Director at Jaime Uribe & Asociados and Director of Digital Operations at TBWA\Colombia. He has also worked as a Publicista at Fundación EPM and as a Comunicador Publicitario for Alcaldía de Medellín. His extensive experience includes leading and training teams for major national and international brands.
Teaching and Speaking Engagements
Since 2016, Esteban Gómez Gómez has been a Docente de Cátedra at Universidad de Medellín and has also taught at Educación Continua EAFIT since 2019. He has extensive experience as a lecturer in undergraduate, postgraduate, and continuing education programs at various universities in Colombia. He has been invited multiple times to speak at conferences focused on advertising, communication, and digital marketing, sharing his insights and expertise with a wider audience.
Analytical Skills and Strategic Decision-Making
Esteban Gómez Gómez regularly analyzes metrics to inform strategic decisions aimed at brand growth and achieving specific results. His analytical skills enable him to assess performance and implement strategies that align with organizational goals. This focus on data-driven decision-making is a key aspect of his professional approach in both his current and previous roles.