Gabriel Acero
About Gabriel Acero
Gabriel Acero serves as the Omnichannel Director at PRAGMA, where he has worked since 2021. He has extensive experience in strategy, service design, and martech, having held various roles in notable companies across Colombia and Spain.
Current Role as Omnichannel Director
Gabriel Acero currently serves as the Omnichannel Director at PRAGMA, a position he has held since 2021. In this role, he leads initiatives to create cohesive customer experiences across various channels. His focus is on integrating digital and physical platforms to enhance customer engagement and satisfaction. Acero's expertise in service design allows him to develop strategies that streamline customer interactions, ensuring efficiency and effectiveness in service delivery.
Experience at PRAGMA
Gabriel Acero has a significant history with PRAGMA, having worked there in multiple capacities. He began as a Strategy & Innovation Senior Consultant in 2019 for seven months before transitioning to the role of Strategy Leader, where he served for two years until 2021. His contributions during these periods involved developing strategic initiatives that aligned with the company's goals and enhanced its market presence.
Educational Background
Gabriel Acero holds a Master en Dirección Creativa y Estratégica de Comunicación y Publicidad from IED Barcelona, which he completed in 2011. His academic journey also includes a degree in Advertising from Fundación Universidad de Bogotá 'Jorge Tadeo Lozano', where he studied from 2006 to 2010. This educational foundation has equipped him with the skills necessary for his roles in strategy and communication.
Previous Work Experience
Prior to his current role, Gabriel Acero accumulated diverse experience across various organizations. He worked as a Project Manager at Dh Visual in 2016 and served as Country Manager at Bluecell Comunicación from 2016 to 2017. His career also includes positions at companies such as Awake, Publicis One, and Grupo Planeta-Barcelona, where he developed his skills in strategy and account management.
Specializations and Expertise
Gabriel Acero specializes in service design and growth hacking. His focus on creating seamless customer experiences is complemented by his expertise in martech strategy, which integrates marketing and technology. Acero is also skilled in data analysis, using data-driven insights to inform business strategies. His ability to lead omnichannel teams further enhances his effectiveness in delivering cohesive customer experiences.