Jenny Carolina Parrado Zapata
About Jenny Carolina Parrado Zapata
Jenny Carolina Parrado Zapata is a UX Manager at Banco BHD and a Senior UX Analyst at PRAGMA in Colombia. She has a background in digital experience management and marketing, with degrees from Universidad Externado de Colombia and Universidad Jorge Tadeo Lozano.
Current Role at Pragma
Jenny Carolina Parrado Zapata serves as a UX Manager for Banco BHD at Pragma since 2022. In this role, she oversees user experience strategies and initiatives, ensuring that digital interfaces meet user needs effectively. Additionally, she has been working as a Senior UX Analyst at Pragma since 2021, contributing to various projects that enhance user engagement and satisfaction.
Educational Background
Jenny studied at Universidad Externado de Colombia, focusing on Administración y gestión de empresas, general. She pursued further education in Gerencia de la experiencia digital from 2023 to 2024. Prior to this, she completed a Diplomatura in Marketing y negocios digitales at Universidad Jorge Tadeo Lozano in 2022. Her foundational studies include a Formación Profesional de Grado Superior in Diseño y artes aplicadas from Fundación Universidad de Bogotá 'Jorge Tadeo Lozano', completed between 2015 and 2019.
Previous Work Experience
Before her current roles at Pragma, Jenny worked at BlackSip as a Web Designer and UX/UI specialist for Adidas from 2020 to 2021. She also held the position of Digital Designer focusing on UX/UI for Corona at BlackSip from 2019 to 2020. Earlier in her career, she worked as a Graphic Designer at TOTTO for 11 months in 2019. These roles contributed to her expertise in user experience and digital design.