Laura Herrera
About Laura Herrera
Laura Herrera is a Strategic Content Leader at PRAGMA in Medellín, Colombia, with extensive experience in content creation, SEO, and digital marketing. She has held various roles in communications and marketing across multiple organizations since 2014.
Work at PRAGMA
Laura Herrera has been employed at PRAGMA since 2020, where she holds the position of Strategic Content Leader. In this role, she is responsible for overseeing content strategies and managing various content initiatives. She has contributed to the company's growth and development in Medellín, Antioquia, Colombia, for four years.
Previous Experience
Prior to her current role at PRAGMA, Laura worked in various capacities across multiple organizations. She served as a Communications Specialist and Freelance Editor at Doctus SAS from 2016 to 2018. Additionally, she worked as an Opinion Columnist at USA Hispanic from 2014 to 2016 and held the position of Policy Administrator at SOLUNION Colombia from 2014 to 2016. Her experience also includes roles as a Scrum Master at Accenture Colombia and as a Search Engine Marketing Specialist at MSC.
Education and Expertise
Laura Herrera has a strong educational background, having studied at Universidad Nacional de Colombia, where she earned a degree in History from 2010 to 2016. She also studied Linguistics at Universitat Autònoma de Barcelona, achieving a specialization in Corrección, Estilo y Variaciones de la Lengua Española in 2016. Currently, she is pursuing a specialization in strategic creativity at Colegiatura Colombiana, which she began in 2021. Her expertise includes creating SEO content and managing campaigns on AdWords and social networks.
Skills and Specializations
Laura possesses over four years of experience as an editor and writer, demonstrating her proficiency in content creation and management. She has also studied web analytics and e-commerce, further enhancing her skill set in digital marketing. Her background includes roles that required a combination of communication, strategic planning, and content development.