Manuela Diaz
About Manuela Diaz
Manuela Diaz serves as the Head of Retail Business Development at PRAGMA, where she has worked since 2021. With a background in engineering and project management, she has extensive experience in retail transformation and team development across multiple countries.
Work at Pragma
Manuela Diaz serves as the Head of Retail Business Development at Pragma since 2021. In this role, she has focused on leading technological transformations for clients, which enhances customer experiences and optimizes sales channels. Her work spans multiple countries, including Colombia, Guatemala, Panamá, and the USA, allowing her to apply a diverse understanding of international retail markets.
Previous Experience at Eficacia S.A.
Prior to her current position, Manuela Diaz held various roles at Eficacia S.A. She worked as Directora de Transformación Comercial for three months in 2021. From 2016 to 2018, she served as Directora Conexión Operacional Retail, and from 2018 to 2021, she was the Director of Proyecto Transformación Comercial. Earlier in her career, she worked as Cam de servicio from 2013 to 2015.
Education and Expertise
Manuela Diaz earned her degree in Ingenieria, achieving the title of Ingeniero de Procesos from Universidad EAFIT, where she studied from 2001 to 2008. She furthered her education at Universidad Tecnológica de Bolívar, obtaining a specialization in Gestión de proyectos between 2008 and 2010. Her educational background supports her expertise in project management and process improvement.
Background in Process Improvement
In addition to her roles at Eficacia S.A., Manuela Diaz worked at Litoplas S.A. as Profesional en mejora de procesos for five months in 2013. This experience contributed to her skills in process optimization, which she has applied throughout her career in retail business development.
Focus on Team Growth
Manuela Diaz emphasizes team growth and personal development in her professional approach. She fosters a work environment characterized by mutual admiration and collaboration, which is essential for driving successful retail business initiatives.