Mauricio Andrés Castañeda Acuña
About Mauricio Andrés Castañeda Acuña
Mauricio Andrés Castañeda Acuña is a User Experience Analyst at PRAGMA, where he has worked since 2022. He specializes in integrating user research, information architecture, and SEO into digital product design, leveraging his extensive educational background in design and business leadership.
Work at Pragma
Mauricio Andrés Castañeda Acuña has been employed at PRAGMA as a User Experience Analyst since 2022. He works remotely from Medellín, Antioquia, Colombia. In his role, he focuses on integrating user research, information architecture, and SEO into digital product design. His responsibilities include conducting both moderated and unmoderated testing, which provides comprehensive analysis to inform product evolution and decision-making.
Education and Expertise
Mauricio has a diverse educational background. He studied Diseño Industrial at Pontificia Universidad Javeriana, earning a professional degree from 2012 to 2017. He also attended Tecnológico de Monterrey, where he focused on Diseño y paisajes sustentables in 2015. In 2018, he completed studies in Liderazgo empresarial and Gerencia comercial estrategica de mercados at Pontificia Universidad Javeriana. Additionally, he achieved advanced Excel skills at Universidad Santo Tomás in 2019. His education in Diseño de interiores at Arquitectos Fonseca Mexico included training in Modelado y renderizado para visualización realista en Revit y 3D Max.
Previous Experience at 12LAB Agencia Creativa
Before joining PRAGMA, Mauricio worked at 12LAB Agencia Creativa as a Digital Analyst, specializing in SEO and UX/UI analytics from 2020 to 2022. During his tenure, he contributed to various projects that involved user experience design and digital strategy. His role required collaboration with multidisciplinary teams and the application of methodologies such as Design Thinking and Lean UX.
Industry Experience
Mauricio has experience working with major companies in the financial and retail sectors. Notable clients include Bancolombia and Grupo Uribe (Kliiker). His expertise in user experience and digital product design has allowed him to effectively address the needs of these industries, ensuring that user-centered design principles are applied in his work.
Methodologies and Design Processes
In his design processes, Mauricio utilizes various methodologies, including Design Thinking, Scrum, Design Sprint, Lean UX, and Dual Track. These approaches enable him to effectively integrate user feedback and iterative design into his projects, enhancing the overall user experience and product effectiveness.