Rafael Hernández Henao
About Rafael Hernández Henao
Rafael Hernández Henao serves as the Head of Growth at PRAGMA in Medellín, Colombia, where he has worked since 2022. With over 20 years of experience in business development and digital transformation, he has held various leadership roles across multiple organizations, including En El Grupo and EATHNOGRAPHY.
Work at Pragma
Rafael Hernández Henao has been serving as the Head of Growth at PRAGMA since 2022. His role involves overseeing growth strategies and initiatives within the company, which is based in Medellín, Antioquia, Colombia. Prior to his current position, he held various roles at PRAGMA, including Vicepresidente Mercadeo Ágil from 2017 to 2021 and Director de transformación digital para el negocio retail in 2021. He also worked as Territory Manager North Central America for a brief period in 2021-2022.
Education and Expertise
Rafael has a diverse educational background in marketing and management. He studied at Activate IAB Spain, where he completed a course in digital marketing in 2016. He holds a Tecnólogo degree in Mercadeo from USUMER and a specialization in Mercadeo from Universidad EAFIT. Additionally, he has completed a Diplomado en alta gerencia at Colegio de Estudios Superiores de Administración and a Diplomado in Creatividad at Fundación Agulla y Baccetti. His education equips him with the skills necessary for strategic decision-making and digital transformation.
Background
Rafael's career spans over 20 years, during which he has held various leadership positions in marketing and business development. He co-founded EATHNOGRAPHY and served as CEO for one year. He also worked as Executive Creative Director at En El Grupo from 2013 to 2015. His early career includes teaching positions at Universidad Pontificia Bolivariana and Colegiatura Colombiana, where he contributed to academic programs in marketing and creativity.
Achievements
Rafael is recognized for his innovative approach to business growth and digital transformation. He combines roles as a consultant, strategist, researcher, and director, leading high-performance teams. His focus on empowering individuals and transforming environments through digital initiatives has positioned him as a visionary in the industry. He is known for challenging traditional business models and driving companies towards effective convergence of clients, technology, and growth.