Rylee O'dowd
About Rylee O'dowd
Rylee O'Dowd is the Head of Demand Generation at Praxis Labs, with a strong background in demand generation, process implementation, and business relationship management. She has extensive experience in marketing roles, particularly in the training and consulting industry, and holds a Bachelor of Arts in Anthropology and Archaeology from Durham University.
Work at Praxis Labs
Rylee O'dowd currently serves as the Head of Demand Generation at Praxis Labs, a role she has held since 2024. In this position, she focuses on developing and executing strategies to drive demand and enhance the company's market presence. Her expertise in process implementation and business relationship management supports her efforts in optimizing demand generation initiatives.
Previous Experience at BetterUp
Prior to her current role, Rylee O'dowd worked at BetterUp in various capacities. She served as the North America Demand Generation Manager from 2022 to 2023, where she was responsible for demand generation strategies across the region. Additionally, she held the position of Senior Campaign Manager, ABM for three months in 2023 and worked as the Government Demand Generation Manager from 2021 to 2022, focusing on government sector initiatives.
Background in Marketing at FranklinCovey
Rylee O'dowd has a significant background in marketing, having worked at FranklinCovey for seven years from 2014 to 2021. During her tenure, she held the position of Marketing Manager in both the Greater Salt Lake City Area and at FranklinCovey Europe. Her roles included overseeing marketing strategies and initiatives, contributing to product launches, and managing campaigns.
Education and Expertise
Rylee O'dowd earned a Bachelor of Arts (B.A.) in Anthropology and Archaeology from Durham University, where she studied from 2009 to 2012. Her academic background complements her professional expertise in areas such as lead generation, project management, and leadership development. She is passionate about learning and is dedicated to helping clients and colleagues achieve their goals.
Early Career and Teaching Experience
In the early stages of her career, Rylee O'dowd gained experience as a Marketing Assistant at FranklinCovey Europe from 2012 to 2013 and later as a Teaching Assistant at UC Irvine in 2010. These roles contributed to her foundational skills in marketing and education, further enhancing her capabilities in the training and consulting industry.