Karisa Washam
About Karisa Washam
Karisa Washam serves as the Marketing Director at PREIT in Philadelphia, Pennsylvania, a position she has held since 2018. With a background in marketing and event management, she has over seven years of experience at PREIT and has contributed to various marketing initiatives and events across multiple properties.
Work at PREIT
Karisa Washam has been serving as the Marketing Director at PREIT since 2018. In this role, she is responsible for planning and executing monthly events across three mall properties. She also oversees the execution of corporate-developed marketing initiatives for these properties. Prior to her current position, she held the role of Marketing Manager at PREIT from 2016 to 2018 and worked as a Marketing Assistant from 2015 to 2022. Her extensive experience at PREIT spans a total of seven years.
Education and Expertise
Karisa Washam studied at Bucks County Community College from 2010 to 2012 before transferring to Temple University. At Temple University, she pursued a Bachelor of Science (B.S.) in Tourism and Hospitality Management, completing her studies from 2012 to 2015. This educational background has equipped her with the necessary skills and knowledge to excel in her marketing roles within the retail and hospitality sectors.
Background
Before her tenure at PREIT, Karisa Washam gained experience in various roles. She worked at Cescaphe Event Group as an Events Intern for four months in 2015 and later served as a Tour Liaison from 2014 to 2016. Additionally, she held multiple positions at Erickson Living, Ann's Choice from 2005 to 2012, including Peer Trainer, Hostess, Server, and Food Runner. This diverse background has contributed to her comprehensive understanding of marketing and event management.
Achievements
During her career, Karisa Washam has been involved in significant projects, including supporting the grand opening of the Legoland Discovery Center Philadelphia. In her current role, she develops, implements, and evaluates an annual strategic marketing plan and budget, as well as reviews and analyzes overall property, merchandise category, and retailer sales performance. Her contributions have played a key role in enhancing marketing strategies at PREIT.