Mikia Ross
About Mikia Ross
Mikia Ross serves as the Senior Marketing Director at PREIT, where she has worked for 20 years, focusing on enhancing the Net Operating Income for shopping centers through innovative advertising and events. She holds a BS in Journalism with a concentration in Public Relations from Florida Agricultural and Mechanical University.
Work at PREIT
Mikia Ross has served as the Senior Marketing Director at PREIT since 2004, marking a 20-year tenure in Newport News, Virginia. In her role, she focuses on enhancing the Net Operating Income for shopping centers by leveraging creative advertising opportunities and organizing events. Her strategic initiatives aim to drive foot traffic and increase revenue for the properties under her management.
Education and Expertise
Mikia Ross earned her Bachelor of Science degree in Journalism with a concentration in Public Relations from Florida Agricultural and Mechanical University, where she studied from 1998 to 2002. Her educational background supports her expertise in strategic planning, budget management, and retailer relations, which are critical components of her role in marketing.
Background
Before joining PREIT, Mikia Ross worked as a Marketing Assistant at Colonial Properties Trust from 2003 to 2004. This position provided her with foundational experience in marketing within the real estate sector, which she has built upon throughout her career.
Skills and Specializations
Mikia Ross possesses a diverse skill set that includes visual merchandising and décor, media relations, and community relations. Her capabilities in these areas contribute to her effectiveness in marketing and promotional strategies. Additionally, she is involved in training and mentorship, helping to develop the skills of her colleagues in the marketing field.