Daniel Ortiz
About Daniel Ortiz
Daniel Ortiz is the Director of Merchandise at Premier Lacrosse League, a position he has held since 2021. He has extensive experience in brand strategy and operations, having previously worked in various roles at notable companies including Spring Inc., Overtime, and Warby Parker.
Current Role at Premier Lacrosse League
Daniel Ortiz serves as the Director of Merchandise at Premier Lacrosse League, a position he has held since 2021. In this role, he is responsible for overseeing merchandise strategies and operations within the organization. His work contributes to the league's branding and revenue generation efforts, particularly in the competitive sports merchandise market. He operates from the Los Angeles Metropolitan Area.
Previous Experience in Brand Strategy and Operations
Before joining Premier Lacrosse League, Daniel Ortiz worked at Spring Inc. as the Senior Manager of Brand Strategy and Operations from 2015 to 2017. In this role, he focused on developing brand strategies and managing operational aspects to enhance the company's market presence. His experience in this position laid the groundwork for his future roles in merchandise and commerce.
Career Progression in Commerce and Merchandise
Daniel Ortiz has a diverse background in commerce and merchandise. He worked as the Director of Commerce at Overtime from 2017 to 2019, where he managed commercial strategies. Following this, he served as the Manager of Distribution and Fulfillment at Warby Parker from 2019 to 2021. His career also includes roles at STATE Bags and Macy's Merchandising Group, where he gained valuable insights into product management and marketing.
Educational Background in Marketing and Retailing
Daniel Ortiz holds a Bachelor's Degree in Marketing and Retailing from The Wharton School, which he completed from 2010 to 2014. His education provided him with a strong foundation in business principles, marketing strategies, and retail operations, equipping him for various roles in the merchandise and commerce sectors.
Early Career and Internships
Daniel Ortiz began his career with several internships that provided him with practical experience in marketing and sales. Notable internships include his role as a Marketing Intern at sweetgreen and as a Sales and Merchandising Intern at Todd Snyder in 2013. These early experiences contributed to his understanding of brand management and consumer engagement.