Jared Smalley
About Jared Smalley
Jared Smalley is a Sales Manager with extensive experience in event marketing and client retention. He has held various positions in sports organizations, including the Washington Nationals and Premier Lacrosse League, and holds a Master's degree in Sports Industry Management from Georgetown University.
Work at Premier Lacrosse League
Jared Smalley has served as Sales Manager at Premier Lacrosse League since 2020. In this role, he is responsible for managing ticket sales and developing strategies to enhance revenue generation. During the 2022 season, he managed ticket sales for three different game weekends, contributing to the league's overall success. His position involves collaborating with various teams to ensure effective sales processes and client engagement.
Previous Experience in Sports Management
Before joining Premier Lacrosse League, Jared Smalley held several positions in the sports industry. He worked as an Account Manager for the Washington Nationals from 2011 to 2013, where he focused on client relationships and sales strategies. Additionally, he served as a Corporate Sponsorships Intern with the Washington Capitals for seven months in 2010, gaining valuable insights into sponsorship dynamics.
Event Marketing Expertise
Jared Smalley possesses a strong background in Event Marketing, with experience in planning and executing promotional events aimed at increasing brand awareness and driving sales. He worked as Senior Event Manager at TEAM Coalition from 2013 to 2016, where he developed skills in managing large-scale events and enhancing client engagement through strategic marketing initiatives.
Education and Expertise
Jared Smalley earned a Bachelor of Science in Marketing from the University of Maryland, completing his studies in 2010. He furthered his education by obtaining a Master's degree in Sports Industry Management from Georgetown University in 2011. His academic background provides a solid foundation for his expertise in client retention and sponsorship activation, focusing on building long-term relationships and enhancing brand visibility.
Career Progression
Jared Smalley's career in sports management includes various roles that demonstrate his growth and adaptability in the industry. After his tenure at TEAM Coalition, he worked as Manager of Strategic Business Development at Spectra by Comcast Spectacor from 2016 to 2017. His diverse experiences have equipped him with a comprehensive understanding of sales, marketing, and event management within the sports sector.