Robert Kaminski
About Robert Kaminski
Robert Kaminski serves as the Director of Brand at the Premier Lacrosse League, where he has contributed to significant rebranding efforts and partnerships with major sports brands. He has a background in journalism and social media management, having worked with various media organizations and sports networks.
Current Role at Premier Lacrosse League
Robert Kaminski serves as the Director of Brand at the Premier Lacrosse League since 2019. In this role, he has developed and executed brand strategies that have significantly increased the league's visibility. He has been instrumental in creating partnerships with major sports brands, which have elevated the league's profile in the competitive sports market. Kaminski has also played a key role in the rebranding efforts of the league, enhancing its market presence and appeal to a broader audience.
Previous Experience in Sports Media
Before joining the Premier Lacrosse League, Robert Kaminski held several positions in sports media. He worked as a Feature Writer at The Diamondback from 2014 to 2015, and later served as a Social Media Manager at Whistle Sports Network and The Lacrosse Network from 2017 to 2019. His experience also includes a brief stint at NBC News in 2016 and as a Post Game Press Assistant at WBAL Radio from 2013 to 2014. Additionally, he was a Team Reporter for Ripken Baseball during the Cal Ripken World Series in 2014.
Education and Academic Background
Robert Kaminski studied at the University of Maryland, where he focused on Broadcast Journalism at the Philip Merrill College of Journalism from 2013 to 2017. His educational background provided him with a strong foundation in media and communication, which he has applied throughout his career in various roles within the sports industry. Prior to university, he attended The Boys' Latin School of Maryland.
Social Media and Digital Strategy Expertise
Kaminski has extensive experience in social media and digital strategy, particularly in the sports sector. He has contributed to the growth of the Premier Lacrosse League's digital audience through innovative storytelling techniques. His unique approach to brand storytelling combines traditional media with digital platforms, allowing him to engage a diverse audience effectively. He has been the Director of Social Media at Shootout for Soldiers since 2012, further showcasing his expertise in this area.