Sumner Franklin
About Sumner Franklin
Sumner Franklin serves as the Director of Partnership Marketing at the Premier Lacrosse League and has extensive experience in sports marketing, including roles at Wasserman and PGA TOUR. He holds a Bachelor of Science in Business Administration with a focus on Marketing from the University of Kentucky.
Work at Premier Lacrosse League
Sumner Franklin serves as the Director of Partnership Marketing at the Premier Lacrosse League since 2023. In this role, he is responsible for managing strategic partnerships and marketing initiatives that enhance the league's brand presence. His position is based in the New York City Metropolitan Area, where he leverages his extensive experience in sports marketing to drive partnership success.
Current Role at Kentucky Sports Industry Conference
Since 2021, Sumner Franklin has held the position of Alumni Advisor at the Kentucky Sports Industry Conference. In this role, he provides guidance and support to alumni, fostering connections within the sports industry. His involvement reflects his commitment to mentoring and contributing to the growth of the sports community in Kentucky.
Previous Experience in Sports Marketing
Sumner Franklin has a diverse background in sports marketing, having worked at Wasserman in various roles, including Senior Manager and Associate Director for Golf. His tenure at Wasserman spanned from 2017 to 2023, where he developed expertise in talent management and event activation. Additionally, he has experience at PGA TOUR and Kentucky Horse Park, contributing to his comprehensive understanding of the sports marketing landscape.
Education and Expertise
Sumner Franklin earned a Bachelor of Science in Business Administration with a focus on Marketing from the University of Kentucky, where he studied from 2013 to 2017. He also studied Marketing at Centre College for a year. His educational background supports his expertise in developing brand strategies and overseeing contractual deliverables in the sports marketing industry.
Achievements in Sports Marketing
Sumner Franklin has a proven track record in negotiating and managing contractual deliverables within the sports marketing sector. His experience includes developing and executing brand strategies and media objectives, showcasing his ability to enhance brand visibility and partnership effectiveness in the competitive sports environment.