Greg Marta
About Greg Marta
Greg Marta serves as the Director of Marketing Operations at Prescryptive Health, where he has implemented innovative strategies to enhance efficiency and performance. With extensive experience in digital marketing and analytics, he has held various leadership roles across multiple organizations since the early 2000s.
Work at Prescryptive Health
Greg Marta serves as the Director of Marketing Operations at Prescryptive Health, a position he has held since 2022. In this role, he developed an end-to-end workstream utilizing custom GPTs for SEO, which improved output efficiency while reducing resource usage. He also migrated Google Analytics from Universal Analytics to GA4, managing daily website performance reporting. Additionally, he formulated the 2023 marketing budget and spend forecast, overseeing all marketing vendor relationships and payables. Marta established a marketing program targeting tier-1 accounts using Account Based Marketo, which included digital sales rooms, lead flow, and media strategy.
Previous Experience in Marketing
Prior to his current role, Greg Marta held various marketing positions across different organizations. He served as Vice President of Marketing at PEX from 2015 to 2017 in the Greater New York City Area. He also worked as Digital Marketing Director at Freedom Mortgage from 2017 to 2019 and at GS1 US from 2010 to 2012. His experience includes managing digital operations and marketing strategies, as well as overseeing vendor relationships and marketing budgets.
Education and Expertise
Greg Marta holds a Bachelor of Business Administration (BBA) in Marketing from Loyola University Maryland, where he studied from 1989 to 1993. He furthered his education by earning a Master of Business Administration (MBA) from the same institution between 1998 and 2001. Additionally, he obtained a Graduate Certificate in Applied Statistics from Penn State World Campus from 2015 to 2016. His educational background supports his expertise in marketing operations and analytics.
Skills in Digital Marketing and Analytics
Greg Marta has demonstrated proficiency in various digital marketing tools and platforms. He managed the setup and daily operations of the Marketo platform, including Salesforce integration and lead lifecycle management. He leveraged Google Cloud Platform tools such as Big Query and Looker Studio to create an integrated reporting platform for web and marketing campaigns. His skills extend to vendor management, including conducting reviews for custom booth designs and tradeshow support.
Career Development and Contributions
Throughout his career, Greg Marta has contributed to various organizations in multiple capacities. He worked as a Senior Site Optimization Strategist at Razorfish and as a Digital Marketing Director at NewRez LLC. He also served as a Contributing Writer and Podcast Co-Host for The Fantasy Pros 911. His diverse experiences have equipped him with a comprehensive understanding of marketing operations and strategy.