JD Rinne
About JD Rinne
JD Rinne serves as the Senior Director of Content Strategy at Prescryptive Health, Inc. since 2021, where he leads branding initiatives and develops content strategies for the prescription drug industry.
Work at Prescryptive Health
JD Rinne has served as the Senior Director of Content Strategy at Prescryptive Health, Inc. since 2021. In this role, he leads branding initiatives, which include developing brand frameworks, naming, and establishing a consistent brand voice. Rinne regularly presents his content strategy work to company leadership, ensuring alignment with organizational goals. Within the first three months of his employment, he redesigned and rewrote the Prescryptive Health website to effectively communicate technology solutions to a diverse audience. His focus on simplifying complex business models allows the brand to position itself as an approachable expert in the prescription drug industry.
Previous Experience in Content Strategy
Before joining Prescryptive Health, JD Rinne held several significant positions in content strategy and editorial roles. He worked as a Managing Editor at Conde Nast for Self.com from 2012 to 2014, and prior to that, he was the Managing Editor at Jetsetter, a member of the Gilt Groupe, for one year. Rinne also served as Associate Creative Director and Editorial Director at Weber Shandwick from 2014 to 2018. His experience in these roles has equipped him with the skills necessary to lead content strategy initiatives effectively.
Education and Expertise
JD Rinne holds a Bachelor's degree in Journalism from the University of Missouri-Columbia, where he studied from 2002 to 2006. He furthered his education by obtaining a Master of Arts in Journalism from the same institution in 2007. His academic background provides a strong foundation for his expertise in content strategy, particularly in breaking down complicated subjects within the prescription drug industry. Rinne specializes in creating content strategies that ensure clarity and consistency across various communication channels.
Career Development and Internships
Rinne's career began with internships that provided valuable experience in editorial roles. He interned at Milwaukee Magazine in 2006 and at The Kansas City Star in 2005. These early experiences contributed to his understanding of the editorial process and content creation. Following his internships, he worked as an Assistant Editor at Arthur Frommer's Budget Travel from 2008 to 2011, before moving on to various managerial and editorial positions in the content industry.