Kristy T.
About Kristy T.
Kristy T. is a Senior Product Marketing Leader with extensive experience in developing marketing strategies and enhancing brand visibility across various platforms. She has held key positions at several companies, including Prescryptive Health, Aventiv Technologies, and Genesys, and has a strong educational background in journalism.
Work at Prescryptive Health, Inc.
Kristy T. currently serves as a Senior Product Marketing Leader at Prescryptive Health, Inc., a role she has held since 2022. In this position, she focuses on enhancing brand visibility and developing marketing strategies that resonate with target audiences. Her work includes creating compelling content for various platforms, aimed at increasing engagement and awareness within the healthcare sector.
Previous Experience in Product Marketing
Before joining Prescryptive Health, Kristy T. held several significant roles in product marketing. She worked at Aventiv Technologies as a Senior Product Leader from 2019 to 2021, and at Celigo as a Product Marketing Manager from 2021 to 2022. Additionally, she was a Marketing Project Manager at The IQAir Group from 2009 to 2011 and served as a Product Marketing Manager at Nanostreams from 2005 to 2008. These positions contributed to her expertise in developing effective marketing strategies.
Education and Expertise
Kristy T. has a strong educational background in journalism, having studied at both Indiana University Indianapolis and Brooklyn College, where she earned a Bachelor of Arts degree. Her studies in journalism have equipped her with skills in content creation and communication, which she has applied throughout her career in various marketing roles. She also attended Richmond High School, laying the foundation for her academic pursuits.
Market Analysis and Strategy Development
Throughout her career, Kristy T. has demonstrated expertise in market analysis and strategy development. She conducted comprehensive market and competitive analysis through industry research and in-depth interviews, which helped identify product differentiation and positioning. Notably, she developed two key Go-To-Market strategies that significantly increased digital interactions for CFOs and CTOs in the health system segment over a three-year customer journey.
Diverse Marketing Roles
Kristy T. has held diverse marketing roles across various companies, including Macy's as a Search Engine Optimization Copywriter from 2002 to 2005 and Symmetry Electronics as Director of Online Marketing from 2007 to 2008. She also worked at Genesys as North American Enterprise Head of Digital Demand from 2017 to 2018 and at Talogy as Head of Digital Demand from 2016 to 2017. This breadth of experience has contributed to her comprehensive understanding of marketing dynamics.