Zane Aitken
About Zane Aitken
Zane Aitken is an Enterprise Account Executive currently working at Preset in San Mateo, California. He achieved significant sales growth at Mezcal El Silencio and has a background in Business Administration from the University of California, Berkeley.
Work at Preset
Zane Aitken currently holds the position of Enterprise Account Executive at Preset, having joined the company in 2023. He is based in San Mateo, California. Prior to this role, he worked as an Account Executive at Preset for two years, starting in 2022. His earlier experience at Preset includes a six-month tenure as a Sales Development Representative from 2021 to 2022. In these roles, he has contributed to the company's sales strategies and customer engagement efforts.
Education and Expertise
Zane Aitken studied Business Administration at the University of California, Berkeley, where he earned a Bachelor of Science (B.S.) degree from 2016 to 2018. His education has equipped him with a solid foundation in business principles, which he has applied throughout his career in sales and account management.
Background
Zane Aitken began his professional journey as an intern at Berkeley Engineering and Research Inc., where he advanced to manage evidence within three years. His career progressed in the sales industry, particularly at Mezcal El Silencio, where he played a significant role in driving sales growth and market penetration.
Achievements
During his time at Mezcal El Silencio, Zane Aitken achieved a 291% increase in annual sales from 2017 to 2021. He led a strategic shift from on-premise to off-premise sales, resulting in a 600% growth in mid-2020. Additionally, he increased market penetration from 3% to 16% across Northern California and organized various customer and employee-focused events to enhance brand awareness.