Fred Noens
About Fred Noens
Fred Noens serves as the Director of National Accounts at PRESS Premium Alcohol Seltzer / xyz Beverage LLC, a position he has held since 2020. He is known for his expertise in developing partnerships and strategic sales initiatives within the alcoholic beverage industry.
Work at PRESS Premium Alcohol Seltzer
Fred Noens has served as the Director of National Accounts at PRESS Premium Alcohol Seltzer, a division of xyz Beverage LLC, since 2020. In this role, he focuses on developing critical partnerships and implementing innovative planning strategies. His responsibilities include evaluating market activity to drive strategic sales initiatives, contributing to the growth and success of the brand in the competitive alcoholic beverage market.
Previous Experience in the Alcoholic Beverage Industry
Fred Noens has extensive experience in the alcoholic beverage industry, having worked at Diageo in various roles from 2006 to 2018. He began as a Distributor Manager at Diageo - Guinness USA in Indiana, then transitioned to Key Account Manager in the Great Lakes Region. He later became the Director of National Accounts at Diageo Beer Company. Prior to his tenure at Diageo, he worked at Monarch Beverage in multiple capacities, including Chain Account Manager and Area Manager, from 1995 to 2006.
Education and Expertise
Fred Noens studied at Purdue University, where he earned a Bachelor of Science degree in Financial Planning. His educational background complements his extensive professional experience, particularly in strategic sales and market evaluation within the alcoholic beverage sector. He is recognized for his expertise in both direct store delivery (DSD) and broker environments.
Achievements in Sales and Leadership
Throughout his career, Fred Noens has been recognized for his persuasive communication skills and effective leadership. He has a proven track record in team development and has implemented strategies that enhance sales performance. His ability to evaluate market trends and drive strategic initiatives has contributed to his success in various managerial roles.