Jazmin Alvarez
Founder + CEO @ Pretty Well Beauty
About Jazmin Alvarez
As a clean beauty advocate and social activist, I have spent the better part of my career researching a cleaner and more holistic approach to beauty. What was discovered was a lack of inclusivity and transparency when it came to retailer marketing practices. I launched PWB with the intention to serve and recognize everyone who seeks a safer alternative to conventional beauty and while democratizing the wellness space. My company ethos are rooted in inclusivity, education, transparency, sustainability and social impact while remaining luxurious and aspirational. You can follow PWB on IG @prettywellbeauty