Rory Woods

VP Brand Experience @ PrimaryBid

About Rory Woods

Rory Woods serves as the VP of Brand Experience at PrimaryBid in London, United Kingdom, a position he has held since 2020. He has a diverse background in design and brand management, with previous roles at notable companies such as M&C Saatchi, Biglight, and Saatchi & Saatchi.

Work at PrimaryBid

Rory Woods has held the position of Vice President of Brand Experience at PrimaryBid since 2020. In this role, he is responsible for shaping and enhancing the brand's presence and customer engagement strategies. PrimaryBid operates in the financial technology sector, focusing on providing retail investors access to public offerings. Woods' work contributes to the company's mission of democratizing investment opportunities.

Previous Employment History

Before joining PrimaryBid, Rory Woods accumulated extensive experience in various roles within the design and communications sectors. He served as Design Director for Digital Products at CHRISTOPHER GUY from 2013 to 2014. Following this, he worked as Director of The Content Lab at Bite for a brief period in 2014. He also held the position of Senior Art Director at M&C Saatchi London from 2010 to 2012, and Creative Director at Biglight from 2015 to 2020.

Education and Expertise

Rory Woods earned a Bachelor's degree in Design and Visual Communications from Swinburne University of Technology, completing his studies from 2002 to 2005. His educational background provides a strong foundation for his career in design and brand experience, equipping him with the skills necessary for his various roles in the industry.

Background in Design

Rory Woods has a diverse background in design, having worked in multiple capacities across various agencies. His early career included a role as Design Partner at Nowhere Famous and as Art Director at The ARC Factory. He also worked at Saatchi & Saatchi as an Art Director from 2007 to 2010. This extensive experience has shaped his approach to brand experience and design.

Career Progression

Rory Woods' career trajectory showcases a steady progression through various roles in the design and advertising sectors. Starting as a Design Partner, he moved on to positions with increasing responsibility, including Art Director and Creative Director, before taking on his current role as VP of Brand Experience at PrimaryBid. This progression highlights his adaptability and expertise in brand strategy and design.

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