Cécile Berbezy
About Cécile Berbezy
Cécile Berbezy is a Global Events Marketing Manager at Primer, where she focuses on creating immersive events that promote social impact. With extensive experience in event marketing and production, she has successfully managed over 40 international B2B events and developed a comprehensive event marketing playbook.
Work at Primer
Cécile Berbezy has been serving as the Global Events Marketing Manager at Primer since 2022. In this role, she focuses on creating immersive, site-specific events that transform public spaces and amplify unheard voices. Her work aligns with Primer's commitment to social impact. Cécile has developed the Event Marketing Playbook, which provides a comprehensive guide for executing successful global events. She excels in cross-functional collaboration within a fully remote workplace, demonstrating adaptability and effective communication skills.
Previous Experience at Checkout.com
Prior to her role at Primer, Cécile Berbezy worked at Checkout.com in various capacities. She began as a Global Event Marketing Associate from 2019 to 2020, followed by a position as Field Marketing & Global Events Associate from 2020 to 2021. She later advanced to Senior Field Marketing & Global Events Specialist from 2021 to 2022. During her tenure, she successfully delivered over 40 high-impact B2B field events globally, showcasing her expertise in managing large-scale international events.
Educational Background
Cécile Berbezy holds a Bachelor's degree in Creative Events Management from Arts University Bournemouth. She also studied Arts du Spectacle at Université Blaise Pascal (Clermont-II) in Clermont-Ferrand, where she earned a BA in Performing Arts. Additionally, she completed her secondary education at Lycée Jeanne D'Arc in Clermont-Ferrand, where she achieved a Scientific French General Baccalaureate (Hons) and the International Option Baccalaureate (OIB).
Early Career Experience
Cécile Berbezy's early career includes various roles that contributed to her expertise in event management. She worked as a Production Assistant & Runner at Artichoke Trust in 2018 and served as Project Manager & Co-Producer for multiple events at Arts University Bournemouth from 2015 to 2018. These roles included managing the Inter'ART project and the Relay For Life charity event - Masquerade Ball. Additionally, she gained experience as an Assistant Festival Producer at Bournemouth Emerging Arts in 2019.
Skills and Approach
Cécile Berbezy utilizes a data-driven approach to build and refine global event marketing strategies. Her focus on measurable outcomes and continuous improvement is a key aspect of her work. She demonstrates strong adaptability and effective communication skills, particularly in a fully remote work environment. Cécile's passion for creating impactful events is evident in her commitment to social impact and her ability to engage diverse audiences.