Gabriel Le Roux
About Gabriel Le Roux
Gabriel Le Roux is the Co-founder and CEO of Primer, where he has significantly contributed to expanding operations globally. He also serves as an angel investor and has held various roles in startup growth and business development across multiple companies.
Work at Primer
Gabriel Le Roux serves as the Co-founder and CEO of Primer, a role he has held since 2020. Under his leadership, Primer has expanded its operations to over 35 countries, providing services to category leaders in sectors such as retail, ecommerce, travel, mobility, ticketing, and fintech. Le Roux has been instrumental in equipping merchants with tools to optimize performance and capture untapped revenue through Primer's unified infrastructure. His contributions align with the company's mission of delivering unrivalled freedom and visibility across the payments and commerce stack.
Current Investment Roles
In addition to his role at Primer, Gabriel Le Roux is active as an angel investor and limited partner in several ventures. Since 2022, he has invested in multiple startups, including Hyperline, Griffin, Genie, Bemakers, and Lawhive. He also serves as an investor at Episode 1 Ventures and Emblem. His investment activities reflect a commitment to supporting innovative companies and fostering growth in the startup ecosystem.
Previous Experience at Braintree
Gabriel Le Roux previously worked at Braintree, where he held various positions from 2015 to 2019. He started as the European Startup Growth lead, focusing on expanding Braintree's presence in the European market. Later, he transitioned to the role of Head of Startup Growth for EMEA and served as Product Owner and Global Business Development Manager for Commerce Transformation. His tenure at Braintree involved driving growth initiatives and developing strategic partnerships.
Education and Expertise
Gabriel Le Roux has a strong educational background with degrees from multiple prestigious institutions. He obtained a Bachelor's degree in International Economics Management and Finance from Università Bocconi (2009-2012) and a Bachelor's degree in Business Administration and Management from The Hong Kong University of Science and Technology (2011-2012). He also achieved a Master in Management with a specialization in Digital Business from IE Business School (2013-2014) and a Techno MBA in Digital Business from the Korea Advanced Institute of Science and Technology (2014).