Lizzie Capelin
About Lizzie Capelin
Lizzie Capelin is a Senior Product Designer specializing in design systems at Primer in London, where she has worked since 2021. With a background in various design roles and a strong focus on component perfectionism, she has contributed significantly to the design community.
Work at Primer
Lizzie Capelin has been employed at Primer as a Senior Product Designer specializing in Design Systems since 2021. In this role, she has contributed to the development and maintenance of the Goat design system, which is integral to Primer's design framework. Her work focuses on component perfectionism, reflecting her meticulous approach to design. Based in London, she plays a significant role in enhancing the user experience through her design expertise.
Previous Experience in Product Design
Before joining Primer, Lizzie Capelin worked as a Product Designer at Kobalt Music from 2018 to 2020. During her tenure, she focused on creating user-centered designs that enhanced the overall product experience. Prior to that, she served as a Senior Web Designer at Passion Digital Ltd. from 2016 to 2018, where she contributed to various web design projects. Additionally, she held roles as a UX Designer at Vodafone and a UI Designer at Tryzens, both in 2018.
Education and Expertise
Lizzie Capelin studied at the University of the Arts London, where she earned a degree in Digital Media Production from 2009 to 2011. Her education focused on Web Page, Digital/Multimedia, and Information Resources Design. Earlier, she attended City and Islington College, achieving a qualification in Digital Media Design from 2008 to 2009. This educational background has equipped her with the skills necessary for her roles in product and web design.
Background in Web and UX Design
Lizzie Capelin began her career in design as a Web Designer at Totally Tech, where she worked from 2011 to 2016. This five-year experience laid the foundation for her subsequent roles in UX and product design. Her early career included contract positions at Vodafone and Tryzens in 2018, where she gained valuable experience in user experience design. This diverse background has contributed to her comprehensive understanding of design principles.