Pedro C.
About Pedro C.
Pedro C. serves as the Head of Sales at Primer since 2021, bringing over a decade of experience in tech, sales, and business development. He has previously held leadership roles at Flux and Vidsy, contributing significantly to growth strategies in the EMEA region.
Work at Primer
Pedro C. has been serving as the Head of Sales at Primer since 2021. In this role, he is responsible for overseeing the sales strategy and execution, driving revenue growth, and managing the sales team. His leadership is focused on expanding Primer's market presence and enhancing customer relationships.
Previous Experience in Sales and Business Development
Prior to joining Primer, Pedro C. held the position of Head of Sales at Flux from 2018 to 2021. During his tenure, he led the retail strategy and team, emphasizing the importance of building relationships with retailers and acquirers to foster growth. Before Flux, he worked at Vidsy as Head of Business Development from 2016 to 2018, where he played a significant role in business development efforts across the EMEA region, particularly with YouTube and Google Ads.
Experience at Google
Pedro C. has a notable history with Google, where he worked from 2012 to 2016. He initially served as Market Launch for the Portuguese and Spanish markets, followed by a role as Strategy Lead for YouTube. His experience at Google contributed to his expertise in digital marketing and strategic sales initiatives.
Education and Expertise
Pedro C. holds a Bachelor's degree from Universidade Católica Portuguesa, which he completed from 2007 to 2011. He furthered his education by obtaining a Master's degree from Hult International Business School in 2012. His academic background, combined with over a decade of professional experience in tech, sales, SaaS, and business development, has equipped him with a comprehensive understanding of the industry.