Ana Pinzon

Ana Pinzon

Vice President, Strategic Markets And Hispanic Initiatives @ Primerica

About Ana Pinzon

Ana Pinzon serves as the Vice President of Strategic Markets and Hispanic Initiatives at Primerica, a position she has held since 2018. With extensive experience at the company, she focuses on promoting Hispanic initiatives and managing training and marketing projects for the Hispanic salesforce.

Work at Primerica

Ana Pinzon has held multiple positions at Primerica since 1998. Currently, she serves as Vice President of Strategic Markets and Hispanic Initiatives, a role she has occupied since 2018. Prior to this, she worked as Associate Vice President of Strategic Markets and HALC Liaison from 2014 to 2018. Her earlier roles include Senior Field Project Manager from 2003 to 2011, Associate Vice President of Training & Development/HALC Liaison from 2013 to 2014, and Training Coordinator from 1998 to 1999. Throughout her tenure, she has contributed to various projects that enhance the company's outreach and training efforts.

Education and Expertise

Ana Pinzon studied at Georgia Southern University, where she earned a Bachelor of Science and a Bachelor of Arts in Journalism and Spanish from 1989 to 1994. Her educational background supports her expertise in marketing, training, and development, particularly in relation to Hispanic initiatives within Primerica. This foundation has enabled her to effectively manage training programs and marketing strategies tailored for diverse audiences.

Background

Ana Pinzon began her career at Primerica in 1998 and has progressively taken on more significant roles within the organization. Her experience spans over two decades in various capacities, including project management and training coordination. She has been instrumental in representing Hispanic initiatives and has served as a liaison to the Hispanic American Leadership Council (HALC), focusing on the implementation of their yearly business plan.

Achievements

Ana Pinzon has made notable contributions to Primerica's outreach to the Hispanic community. She produces a yearly business plan and manages the budget for HALC and Hispanic initiatives. Additionally, she coordinates training and marketing efforts for conferences that reach over 5,000 representatives. Her work includes developing marketing and sales training projects for the Hispanic salesforce across multiple media platforms, enhancing the visibility and effectiveness of Primerica's initiatives.

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