Bret Dethlefsen
About Bret Dethlefsen
Bret Dethlefsen serves as a Regional Manager at Primerica and holds the position of Chief Technology Officer at both OER and Classic Industries. With over 15 years of experience in digital strategy and a strong focus on customer experience, he advocates for innovative technologies in marketing.
Work at General Marketing Capital Inc.
Bret Dethlefsen has held the position of Creative Director at General Marketing Capital Inc. (GMCI) since 2009. In this role, he focuses on enhancing customer experience and user experience through innovative marketing strategies. His tenure at GMCI spans 15 years, during which he has contributed to the company's growth and adaptation in the digital marketing landscape.
Experience at Classic Industries
Bret Dethlefsen served as Creative Director at Classic Industries from 2006 to 2009, where he was responsible for overseeing creative strategies. He later transitioned to the role of Director of eCommerce & Digital Strategy from 2009 to 2013. His work at Classic Industries emphasized the integration of technology in marketing efforts, contributing to the company's digital transformation.
Role at OER - Original Equipment Reproduction
At OER - Original Equipment Reproduction, Bret Dethlefsen has held dual roles. He was the Director of eCommerce & Digital Strategy from 2009 to 2013 and has served as Chief Technology Officer since 2013. His leadership in these positions has focused on leveraging technology to enhance business operations and improve customer engagement.
Education and Expertise
Bret Dethlefsen studied Digital Communication and Media/Multimedia at Platt College, earning an Associate of Arts (AA) degree from 2002 to 2004. He furthered his education at the Academy of Art University, where he obtained a Bachelor’s Degree in Web Design New Media between 2010 and 2017. His educational background supports his expertise in digital marketing and technology.
Advocacy for Technology in Marketing
Bret Dethlefsen advocates for the incorporation of advanced technologies such as deep learning, machine learning, and big data into digital marketing strategies. He believes that these technologies are essential for driving meaningful changes in customer experiences and emphasizes the need for continuous innovation in IT and digital marketing roles.