Melissa Bergeron
About Melissa Bergeron
Melissa Bergeron is a UX Lead at Primerica, where she has worked since 2018. She has a background in graphic design and UX/UI design, with previous roles at InComm and Carbone Smolan Agency.
Work at Primerica
Melissa Bergeron has been serving as the UX Lead at Primerica since 2018. In this role, she manages and mentors UX team members, specifically focusing on Rep team properties. She has facilitated both remote and in-person Design Thinking Sprints and Spikes to enhance user experience. Additionally, she conducts Service Design processes to ensure consistency and holistic user experiences across Primerica's business. Bergeron collaborates with business stakeholders to create strategies and prioritize product road maps.
Previous Experience in UX Design
Prior to her current position, Melissa Bergeron worked as a Senior UX/UI Designer at InComm from 2011 to 2014. Her responsibilities included delivering high-resolution design mockups as UI assets to the development team. She also created discussion guides and facilitated user testing sessions, providing final design recommendations based on findings. Earlier in her career, she worked as a Freelance Graphic Designer at Carbone Smolan Agency and Berenter Greenhouse & Webster in New York City.
Education and Expertise
Melissa Bergeron holds a Bachelor of Fine Arts in Graphic Design from Auburn University, where she studied from 1998 to 2003. She also completed Graduate Studies in Graphic Design at the Portfolio Center from 2003 to 2005. Additionally, she earned a Web Diploma in Web and UX Design from The Art Institute of Atlanta, studying there from 2010 to 2011. Her educational background provides a strong foundation for her expertise in user experience and design methodologies.
Design Thinking and User Experience
Throughout her career, Melissa Bergeron has focused on enhancing user experience through Design Thinking methodologies. She has educated business partners on these methodologies and human-centered design processes. By facilitating Design Thinking Sprints and conducting Service Design processes, she has aimed to improve user interactions and ensure a consistent experience across various platforms.