Nicole Mack Redeker
About Nicole Mack Redeker
Nicole Mack Redeker serves as the Digital Analytics Manager at Primerica and has held various roles at Luckie & Company, including Global Account Director and Director of Insights. She has extensive experience in strategy and analytics, having worked at DigitasLBi_US and Integrative Logic, and holds both a BS and an MBA from The University of Alabama.
Work at Primerica
Nicole Mack Redeker has been serving as the Digital Analytics Manager at Primerica since 2017. In this role, she focuses on leveraging digital analytics to enhance marketing strategies and improve customer engagement. Her expertise in data analysis contributes to the company's efforts in optimizing digital performance and driving business growth.
Current Role at Luckie & Company
At Luckie & Company, Nicole holds two significant positions: Global Account Director since 2014 and Director of Insights since 2015. As Global Account Director, she oversees client relationships and strategic initiatives on a global scale. In her role as Director of Insights, she leads data-driven decision-making processes to inform marketing strategies and enhance client outcomes.
Previous Experience in Strategy and Analytics
Nicole has extensive experience in strategy and analytics, having worked at DigitasLBi_US in various roles from 2011 to 2014. She started as a Senior Analyst and progressed to Manager and then Associate Director of Strategy & Analytics. Her work involved developing analytical frameworks and strategies to improve client performance across digital platforms.
Educational Background
Nicole earned her Bachelor of Science degree in Marketing & Advertising from The University of Alabama, completing her studies from 2002 to 2006. She further pursued her education at the University of Alabama's Manderson Graduate School of Business, where she obtained an MBA in Supply Chain Marketing from 2006 to 2008. Her academic background provides a strong foundation for her career in marketing and analytics.
Career Progression and Roles
Nicole's career began at Integrative Logic, where she worked as a Senior Marketing Analyst and Account Manager from 2008 to 2011. She also briefly worked as a Digital Analyst at Engauge (US) in 2011. Her diverse roles have equipped her with a comprehensive understanding of marketing analytics, strategy development, and client management.