Nilufer Rassul
About Nilufer Rassul
Nilufer Rassul serves as the Regional Vice President at Primerica, where she integrates her background in neuroscience with financial planning to educate clients on financial behaviors. With a career spanning over a decade in clinical research and financial services, she leads a team of representatives dedicated to client service and professional development.
Work at Primerica
Nilufer Rassul has been serving as the Regional Vice President at Primerica since 2015. In this role, she has focused on creating a professional and compliant financial services environment for clients and team members. Rassul supervises and supports a team of over 20 representatives, emphasizing professional development and client service excellence. Her leadership has contributed to building a business that assists hundreds of Canadian families in achieving financial independence.
Education and Expertise
Nilufer Rassul holds a Bachelor of Science (B.Sc.) degree in Neuroscience from the University of Toronto Scarborough, which she completed from 2003 to 2007. She has furthered her education by completing the Canadian Investment Funds Course and the Branch Manager's Examination Course at IFSE. Additionally, she has achieved the Life Licensing Qualification Program from the Financial Services Commission of Ontario. Rassul integrates her extensive knowledge of brain and emotional development into her financial planning approach.
Background
Before joining Primerica, Nilufer Rassul worked in the field of neuroscience. She was a Clinical Research Assistant at CANCOG Technologies Inc. from 2008 to 2009 and later served as a Clinical Research Coordinator at Kendle International Inc. from 2009 to 2011. These roles provided her with a strong foundation in research and client interaction, which she has since applied to her financial services career.
Achievements
Nilufer Rassul has developed a unique approach to financial planning by integrating principles of neuroscience to address behavioral aspects of money management. Her focus on educating clients about changing their financial behaviors has been pivotal in her role at Primerica. Through her leadership and innovative strategies, she has successfully built a business that has positively impacted the financial independence of numerous Canadian families.