Sarah Long
About Sarah Long
Sarah Long is a Digital Marketing Coordinator and Email Marketing Specialist at Primerica, where she has worked since 2018. She has a background in marketing from Kennesaw State University and Southern Polytechnic State University, and she specializes in audience segmentation, digital magazine design, and ADA-compliant email systems.
Work at Primerica
Sarah Long serves as a Digital Marketing Coordinator and Email Marketing Specialist at Primerica since 2018. In this role, she is responsible for executing digital communications to over 100,000 sales team members across the United States, Canada, Puerto Rico, and Guam. Her work involves creating content in multiple languages, including English, French, and Spanish, to ensure effective communication across diverse audiences.
Education and Expertise
Sarah Long studied at Kennesaw State University, where she earned a Bachelor's degree in Marketing from 2004 to 2008. She furthered her education at Southern Polytechnic State University. Her academic background provides her with a solid foundation in marketing principles, which she applies in her professional role.
Digital Marketing Achievements
In her role, Sarah identified and developed personalization and audience segmentation opportunities that resulted in a 30%+ increase in engagement. She also spearheaded the creation of an ADA-compliant email design system, which decreased the time-to-market window for campaigns by 27%. Additionally, she assists in the design and publishing of a monthly digital magazine, focusing on asset sourcing and layout of infographics and multi-page spreads.
Industry Monitoring and Compliance
Sarah monitors digital marketing and email industry trends and legal requirements. She implements learnings from her research to strengthen marketing campaigns, ensuring that they remain effective and compliant with current standards. Her proactive approach helps the organization adapt to the evolving digital landscape.