Veronica Yoo
About Veronica Yoo
Veronica Yoo is a Digital Analytics Manager with extensive experience in data analysis and consumer insights across various industries. She holds a Master's degree in Applied Economics from The University of Georgia and has worked in multiple roles, including analytics management and consulting, while also being fluent in several languages.
Current Role at Primerica
Veronica Yoo currently serves as the Digital Analytics Manager - Product at Primerica, a position she has held since 2020. In this role, she applies her expertise in digital analytics to enhance product offerings and improve user experiences. Her focus includes utilizing data-driven insights to inform business strategies and decisions within the organization.
Previous Experience at Primerica
Before her current role, Veronica worked at Primerica as the Digital Analytics Manager - Business Technology from 2018 to 2020. During this time, she was responsible for analyzing digital data to support business technology initiatives. Her contributions helped streamline processes and improve the effectiveness of digital platforms within the company.
Education and Expertise
Veronica Yoo holds a Master of Science in Applied Economics from The University of Georgia and a Bachelor of Arts in Political Science and Economics from The Ohio State University. Additionally, she studied International Business at UADE Business School in Argentina. Her educational background supports her expertise in data analysis and consumer insights across various industries, including telecom, healthcare, and financial services.
Professional Background
Veronica has a diverse professional background, having worked in various roles across multiple industries. She began her career as a Client Management Intern at Twenty First Century Communications and has since held positions such as Marketing Database Analyst at Purchasing Power and Sr. Manager, Analytics & Insights at LUCKIE. Her experience includes agency and consultative roles, emphasizing her skills in team building and leadership.
Certifications and Skills
Veronica is certified in several data analytics tools and programming languages, including SAS, SQL, R, Tableau, Power BI, and Google Analytics. Her technical skills complement her analytical expertise, enabling her to effectively interpret data and generate actionable insights. Additionally, she is multilingual, fluent in English, Spanish, Korean, and Italian, which enhances her ability to communicate in diverse environments.