Ginny Carpenter
About Ginny Carpenter
Ginny Carpenter serves as the Director of HRO Marketing at PrismHR, where she has worked since 2016. With a background in marketing roles at various companies, she focuses on developing sales tools and training teams on industry trends.
Current Role at PrismHR
Ginny Carpenter serves as the Director of HRO Marketing at PrismHR, a position she has held since 2016. In this role, she leads initiatives to enhance the company's marketing strategies within the human resources outsourcing sector. Carpenter is responsible for developing sales enablement tools that improve industry expertise across the organization. Additionally, she trains Sales and Marketing teams on current industry dynamics and trends, ensuring that the teams are well-informed and equipped to engage with clients effectively.
Previous Experience in Marketing
Before joining PrismHR, Ginny Carpenter held several marketing positions that contributed to her expertise in the field. She worked as the Director of Marketing at Lewtan from 2013 to 2014, and as the Industry Marketing Manager for Emerging Markets at Akamai Technologies from 2015 to 2016. Additionally, she served as VP Marketing and Healthcare Marketing Manager at Anoto, Inc. from 2007 to 2013. These roles provided her with a diverse background in marketing across various industries.
Education and Professional Development
Ginny Carpenter earned her degree in English from the University of Rhode Island, where she studied from 1987 to 1991. In addition to her degree, she has pursued further professional development by obtaining a Product Management Certification from Pragmatic Marketing. This combination of education and certification has equipped her with the skills necessary for her roles in marketing and management.
Industry Engagement and Community Leadership
At PrismHR, Ginny Carpenter leads an internal healthcare community aimed at providing ongoing industry knowledge and resources. She is actively involved in producing comprehensive content that supports various stages of the marketing funnel for industry campaigns. Carpenter frequently conducts media interviews and analyst briefings, showcasing her commitment to sharing insights and expertise within the industry.