Lydia Merritt
About Lydia Merritt
Lydia Merritt serves as the Senior Director of Marketing at Privia Health, where she manages performance reporting and develops marketing strategies. She holds a Bachelor of Science in Marketing from Virginia Tech and has extensive experience in marketing and communications across various organizations.
Current Role at Privia Health
Lydia Merritt serves as the Senior Director of Marketing at Privia Health, a position she has held since 2023. In this role, she manages performance reporting to demonstrate the impact of marketing efforts on growth, retention, and utilization goals. Lydia leads integrated marketing campaigns that support sales objectives and market strategies. She acts as a subject matter expert on Privia Health's offerings, translating value propositions into compelling narratives to enhance customer engagement.
Previous Experience at Privia Health
Prior to her current position, Lydia worked at Privia Health in various marketing roles. She served as the Associate Director of Marketing from 2020 to 2021 and then as the Director of Marketing from 2021 to 2023. During her tenure, she focused on driving customer awareness, adoption, and engagement through strategic customer nurture plans, contributing to the overall marketing strategy and objectives of the organization.
Professional Background in Marketing
Lydia has extensive experience in marketing and communications. Before joining Privia Health, she was the Director of Corporate Communications and Branding at Medical Facilities of America from 2018 to 2020. Additionally, she held the position of Vice President of Marketing and Communications at United Way of Roanoke Valley from 2016 to 2018, where she directed marketing initiatives and communications strategies.
Education and Expertise
Lydia Merritt earned her Bachelor of Science in Marketing from Virginia Tech, studying from 2005 to 2009. She furthered her education at Roanoke College, completing The Management Institute in 2018. Additionally, she studied Design and Visual Communications at Virginia Western Community College from 2009 to 2011. Lydia has expertise in developing segmentation, positioning, and messaging strategies tailored to diverse customer audiences and products.
Marketing Strategies and Customer Engagement
In her marketing roles, Lydia has focused on driving customer engagement through strategic initiatives. She utilizes focus groups and feedback mechanisms to align product offerings with the needs of core audiences. Her approach includes developing effective marketing strategies that enhance customer awareness and adoption, ensuring that marketing efforts contribute to organizational goals.