Jessica Iocca, MBA
About Jessica Iocca, MBA
Jessica Iocca, MBA, serves as a Senior Product Marketing Manager at Privy, where she has worked since 2023. With a diverse background in marketing and research, she has held various roles across multiple companies and continents, demonstrating a strong commitment to understanding customer needs and market dynamics.
Current Role at Privy
Jessica Iocca serves as the Senior Product Marketing Manager at Privy, a position she has held since 2023. In this role, she is responsible for crafting positioning and messaging frameworks, executing go-to-market (GTM) launches, and driving product-led growth initiatives. Her work is informed by insights gained from extensive customer and market research, as well as competitive analysis. She operates from the company's Boston, Massachusetts office.
Professional Experience
Prior to her current role, Jessica worked at Privy as a Product Marketing Manager from 2021 to 2023. Her experience includes various marketing and research positions across different organizations. She held internships at Fairmarkit, Chippin, and Millie, focusing on content marketing, brand growth, and strategic partnerships. Additionally, she participated in a rotational program at Forrester and worked in talent acquisition marketing at Wayfair. Her diverse background spans multiple functions and industries.
Education and Expertise
Jessica holds a Master of Business Administration (MBA) from the Questrom School of Business at Boston University, where she studied Social Impact, Marketing, and Strategy from 2019 to 2021. She also earned a Bachelor of Science in Political Science and Communication Studies from Northeastern University, completing her degree from 2011 to 2016. Additionally, she has completed graduate-level coursework in Design Thinking at Harvard Extension School. Her educational background supports her expertise in product marketing and strategic initiatives.
Career Transition and International Experience
Jessica experienced a significant career transition that involved moving across continents and shifting functions before establishing herself in product marketing. Her international exposure includes studying at the University of Ghana - Legon during the Spring 2014 semester. This diverse background enhances her understanding of global markets and customer needs, contributing to her effectiveness in marketing roles.
Networking and Community Engagement
Jessica enjoys connecting with other marketers and individuals considering a career change. She actively engages with the marketing community, sharing insights and experiences that can assist others in their professional journeys. Her passion for deep customer and market research drives her commitment to understanding customer values and needs, further enriching her interactions within the marketing field.