Shaira Reyes
About Shaira Reyes
Shaira Reyes serves as the Chief Revenue Officer at Pro Standard, a position she has held since 2023. With extensive experience in retail and sales, she has previously worked at Macy's and PUMA Group in various roles.
Work at Pro Standard
Shaira Reyes currently serves as the Chief Revenue Officer at Pro Standard, a position she has held since 2023. In this role, she is responsible for overseeing revenue generation strategies and driving business growth. Prior to this, she worked at Pro Standard as the General Manager for NCAA, Women's, Name & Number from 2022 to 2023. Her experience at Pro Standard reflects her expertise in managing diverse product lines and enhancing market presence.
Previous Experience at Macy's
Shaira Reyes has extensive experience at Macy's, where she held various roles over a span of six years. She began her tenure as an Omni Merchant Planner for Fashion Watches from 2006 to 2012. Following this, she served as a Merchant Planner for Men's Basics from 2013 to 2015, and later as the VP Regional Planning Manager from 2015 to 2017. Additionally, she worked in Macy's.com for nine months in 2012. Her roles at Macy's contributed to her understanding of retail operations and strategic planning.
Experience at PUMA Group
Shaira Reyes worked at PUMA Group in several key positions. She served as the Director of Department Store Sales from 2018 to 2021, where she focused on expanding sales channels. Following this, she held the position of Sr. Director of Sales for City Specialty & Select from 2021 to 2022. Her tenure at PUMA Group emphasized her capabilities in sales management and market strategy.
Education and Expertise
Shaira Reyes studied at the Fashion Institute of Technology, where she earned a Bachelor's degree in International Trade and Marketing. She also studied International Marketing during her time at the institution. Her educational background equips her with a solid foundation in global trade practices and marketing strategies, which she applies in her professional roles.