Wayne Best
About Wayne Best
Wayne Best serves as the Chief Brand Officer at Pro Standard, a position he has held since 2023. With extensive experience in marketing and brand strategy, he previously worked at '47 and New Era Cap, and he is also the founder of PVCK and Brand Solve Collective.
Work at Pro Standard
Wayne Best has been serving as the Chief Brand Officer at Pro Standard since 2023. In this role, he focuses on brand strategy and development, leveraging his extensive experience in marketing and consumer engagement. His leadership aims to align Pro Standard's business objectives with effective marketing solutions, enhancing the brand's presence in the market.
Previous Experience at '47
Before joining Pro Standard, Wayne Best worked at '47 as the Vice President of Global Marketing from 2013 to 2020. During his seven years in Greater Boston, he was responsible for developing marketing strategies that increased brand visibility and consumer engagement. His tenure at '47 contributed to the brand's growth in the competitive sports apparel market.
Career at New Era Cap
Wayne Best held multiple positions at New Era Cap, including Global Director of Consumer Marketing from 2012 to 2013 and Director of Sales and Marketing from 2003 to 2013. His decade-long experience at New Era involved overseeing marketing initiatives and sales strategies across various regions, including Irvine, California, London, and Toronto. He played a key role in enhancing brand partnerships and collaborations.
Educational Background
Wayne Best studied at The University of British Columbia, where he earned a Bachelor of Physical Education (BPE) in Human Kinetics from 1988 to 1992. His educational background laid the foundation for his career in marketing and brand strategy, emphasizing the importance of physical education and human performance.
Leadership and Expertise
Wayne Best is recognized for his mission-oriented and values-driven leadership style. He specializes in aligning business objectives with marketing solutions and advancing data techniques within brand strategy. His expertise includes coaching teams through change and challenges, ensuring effective communication across all organizational levels.