Lakhwinder S.
About Lakhwinder S.
Lakhwinder S. is a Digital Marketing Specialist with expertise in SEO and SEM, currently working at ProArch Consulting Services Private Limited.
Current Role at ProArch Consulting Services Private Limited
Lakhwinder S. serves as a Digital Marketing Specialist at ProArch Consulting Services Private Limited. He has been in this role since 2021, focusing on digital marketing strategies that enhance online visibility. His responsibilities include implementing both organic and paid promotion techniques, particularly through Google Ads. Lakhwinder emphasizes user experience (UX) and conversion rate optimization (CRO) in his marketing strategies, ensuring that campaigns are effective and user-friendly.
Previous Experience at Webastral Infotech
Lakhwinder S. worked at Webastral Infotech from 2016 to 2020, where he held the positions of SEO Team Lead and SEO Content Writer. During his four-year tenure, he contributed to the company's SEO strategies and content creation efforts. His role involved leading a team focused on optimizing web content for search engines and improving overall web positioning.
Educational Background in Information Technology
Lakhwinder S. holds a Bachelor's degree in Information Technology from Guru Nanak Dev University, which he completed in 1970. He furthered his education by obtaining a Master of Science in Information Technology from Punjab Technical University, studying from 2010 to 2013. This educational background provides him with a solid foundation in technology, which he applies in his digital marketing career.
Professional Skills and Competencies
Lakhwinder S. possesses a strategic vision and strong resolution capability, which are essential competencies in his role as a Digital Marketing Specialist. He has been involved in web positioning since 2015, focusing on both SEO and SEM consulting. His skills include conducting audits to identify areas for improvement in search engine performance and utilizing basic web design and programming skills to enhance SEO optimization.
Language Proficiency
Lakhwinder S. is multilingual, speaking English, Hindi, and Punjabi. This language proficiency enables him to communicate effectively with diverse audiences and enhances his ability to create targeted marketing content for various demographics.