Jon Peacock
About Jon Peacock
Jon Peacock serves as the Vice President of Digital Marketing Operations at Procare Solutions, a position he has held since 2021. With extensive experience in marketing analytics and operations, he specializes in optimizing marketing funnels and implementing data-driven strategies.
Work at Procare Solutions
Jon Peacock serves as the Vice President of Digital Marketing Operations at Procare Solutions, a position he has held since 2021. His role is conducted remotely, allowing him to manage digital marketing strategies effectively. Prior to this position, he worked as the Director of Marketing Operations at Procare Solutions from 2019 to 2022. In these roles, he has focused on optimizing marketing performance and implementing advanced tools to enhance measurement and optimization.
Education and Expertise
Jon Peacock earned a Bachelor of Science (B.Sc.) degree in Accounting and Business/Management from Aston University, where he studied from 1998 to 2002. His educational background provides a solid foundation for his expertise in marketing analytics and operations. He specializes in optimizing marketing funnels, utilizing effective MQLs, SQLs, lead scoring, and nurture programs to drive business growth.
Background
Before joining Procare Solutions, Jon Peacock held various positions in marketing and analytics. He worked at Professional Case Management as the Director of Marketing Analytics for one year in 2013-2014 and later served as the Senior Director of Marketing and Sales from 2014 to 2019. His earlier experience includes a role as a Senior Marketing Analyst at E*TRADE Financial from 2003 to 2010 and as an E-Commerce Manager at ATG Media from 2010 to 2013.
Achievements
Throughout his career, Jon Peacock has developed a comprehensive marketing technology stack strategy that integrates marketing automation, CRM, and multi-touch attribution tools. He has a proven track record in both digital and traditional marketing channels, including PPC, SEO, social media, email, website UX, direct mail, and broadcast. His data-centric approach has been instrumental in executing marketing strategies that drive growth in SaaS and B2C environments.