Nicole Marino
About Nicole Marino
Nicole Marino serves as the Senior Director of Corporate Marketing at Procare Solutions, where she has worked since 2022. With a background in marketing spanning over two decades, she has held various leadership roles at companies such as OnCourse Learning and Oracle, and is skilled in content strategy and agency management.
Work at Procare Solutions
Nicole Marino serves as the Sr. Director of Corporate Marketing at Procare Solutions, a position she has held since 2022. In this role, she is responsible for overseeing corporate marketing strategies and initiatives. She leads the development of diverse content formats, including blogs, eBooks, infographics, videos, and podcasts, aimed at increasing organic website traffic. Marino also manages agency partnerships to ensure alignment with corporate marketing goals, contributing to the overall effectiveness of the marketing efforts at Procare Solutions.
Previous Experience at OnCourse Learning
Prior to her current role, Nicole Marino worked at OnCourse Learning as the Director of Marketing from 2017 to 2022. During her five years in this position, she was instrumental in developing marketing strategies that enhanced brand visibility and engagement. Her efforts contributed to the growth of the company's market presence while based in Brookfield, Wisconsin.
Background in Marketing and Education
Nicole Marino studied at Illinois State University, where she earned a Bachelor of Science degree with a major in Marketing and a minor in Business Administration. Her educational background has provided her with a solid foundation in marketing principles, which she has applied throughout her career in various marketing roles.
Expertise in Content Marketing and AI
Marino has expertise in leveraging content generative AI for marketing purposes. She has developed a comprehensive social media strategy that includes a social listening process to enhance brand engagement. Additionally, she has innovated best practices in integrated marketing and public relations, focusing on driving measurable results through effective content strategies.
Career History and Roles
Nicole Marino has held several key marketing positions throughout her career. Before her tenure at OnCourse Learning, she worked as a Sr. Product Marketing and Demand Generation professional at Flexera Software from 2013 to 2017. She also served as the Director of Global Healthcare Marketing at Oracle from 2009 to 2013. Earlier in her career, she was a Sr. Marketing Manager at Apropos Technology, which was later acquired by Syntellect, from 1998 to 2002. Her diverse experience spans various aspects of marketing, including product marketing and demand generation.