杨清
About 杨清
杨清 is the Assistant Brand Manager Marketing at 宝洁, known for leading successful brand building and innovative social media strategies.
Current Position at 宝洁
杨清 has been serving as the Assistant Brand Manager Marketing at 宝洁 since 2017. During his tenure, he has focused on elevating the brand awareness and market presence of various products. He has been instrumental in enhancing social media strategies and optimizing marketing efforts for improved efficiency and effectiveness.
Previous Experience at 广州极米传播有限公司
In 2017, 杨清 worked at 广州极米传播有限公司 (MCN) as Project Planning Director for 9 months. His role involved overseeing project planning initiatives, ensuring campaigns were effectively strategized and executed to meet client objectives.
Tenure at 中国移动
From 2014 to 2016, 杨清 held the position of 营销经理 at 中国移动. Over the span of two years, he was responsible for managing marketing strategies and initiatives to better align with consumer needs and market demands.
Early Career at 盛世长城 and Belle Worldwide Limited
杨清 began his career with a summer internship at 盛世长城 in Shanghai in 2013. Prior to that, he worked as an International Trade Assistant at Belle Worldwide Limited from 2009 to 2011 in Shenzhen, where he gained early exposure to international trade and market operations.
Educational Background
杨清 studied at 云南大学 from 2012 to 2014, where he achieved a MJC and specialized in IMC. His academic background laid a solid foundation for his career in marketing and brand management.
Achievements in Brand Building and Marketing Strategies
杨清 successfully led the brand building of Ariel as a degerm detergent brand in 2018, significantly boosting top-of-mind awareness (TOMA), unaided brand awareness (UBA), and market penetration. He has also implemented innovative social media strategies across platforms like Douyin, LRB, and Kwai, enhancing overall social media effectiveness. Moreover, he pioneered new media formats that improved media ROI and CTR without additional investment. In product marketing, he exceeded sales targets by setting strategic pricing and promotion strategies.