Aaron Casson
About Aaron Casson
Aaron Casson is a Senior Manager in Programmatic Media for Home Care at Procter & Gamble, with extensive experience in various marketing roles within the company.
Company
Aaron Casson is currently employed at Procter & Gamble, a leading multinational consumer goods corporation headquartered in Cincinnati, Ohio, United States. Procter & Gamble is renowned for its wide range of products in various sectors, including Home Care, which is Aaron's area of specialization.
Title
Since 2022, Aaron Casson has served as the Senior Manager - Programmatic Media - Home Care at Procter & Gamble. In this role, he is responsible for overseeing programmatic media campaigns specifically tailored to the Home Care sector, including managing OTT/Streaming media strategies.
Professional Experience at Procter & Gamble
Aaron's journey at Procter & Gamble began in 2007 as a Recruiting Assistant. Over the years, he has held various positions such as Marketing Team Administrator, Word of Mouth Marketing Specialist, Sampling Marketing Specialist, Outsourced Marketing Services Manager, Coupons & Discounts Marketing Manager, and TV & Digital Media Planner for Dish Care. His tenure spans multiple roles over a period of approximately 15 years, during which he has accumulated substantial expertise in media planning and marketing strategies.
Education and Expertise
Aaron Casson holds a Master of Business Administration from Xavier University, earned between 2009 and 2011. Additionally, he achieved a Bachelor of Science in Business Administration from Northern Kentucky University, completed between 2003 and 2008. His academic foundation in business administration underpins his expertise in optimizing media buying strategies, particularly for OTT/Streaming platforms.
Programmatic Media and OTT Expertise
In his current role, Aaron Casson manages programmatic media campaigns within the Home Care sector at Procter & Gamble. He has specialized expertise in optimizing media buying strategies for OTT/Streaming platforms, demonstrating a focused skill set in managing advanced digital media campaigns and media strategy ownership.