Aaron Vivas Purroy
About Aaron Vivas Purroy
Aaron Vivas Purroy is the Analytics & Insights Director for Central America, Caribbean Region, and LatAm Development Markets at Procter & Gamble, specializing in consumer and trade insights.
Title: Analytics & Insights Director For Central America, Caribbean Region & Lat Am Development Markets
Aaron Vivas Purroy holds the position of Analytics & Insights Director for the Central America, Caribbean Region, and Latin American Development Markets at Procter & Gamble. In this role, he leads the Analytics and Insights team for the Central America and Caribbean Sales Organization, leveraging consumer and trade insights to drive disruptive innovation and competitive market advantages. His expertise is notably contributing to the growth and market presence of P&G in these regions.
Company: Procter & Gamble
Aaron Vivas Purroy works at Procter & Gamble, where he has held various roles over the years. His current role involves leading analytics and insights for Central America, the Caribbean, and Latin American development markets. His previous roles within P&G encompass leadership positions across different markets and product lines, including Gillete Analytics & Insights LA Manager, Brazil Grooming and Oral Care Analytics and Insights Manager, and LA/Brazil Oral B Analytics & Insights Manager.
Education and Expertise
Aaron Vivas Purroy has a diverse educational background, including studies at prestigious institutions. He completed an online course in Data Science and Big Data at MIT xPRO in 2021. Additionally, he was a Master's Degree Candidate in Big Data and Business Analytics at Aden Business School from 2021 to 2022. He also completed a Digital Marketing: Disruptive Strategy Programme at Saïd Business School, University of Oxford in 2019. His foundational education includes an Economics degree from Universidad Central de Venezuela.
Professional Background
Aaron Vivas Purroy has a rich professional background with significant tenure at Procter & Gamble, having served in multiple capacities since 2009. His roles have ranged from Intern CMK CBD to Associate Manager CMK in Caracas, Venezuela, followed by various managerial roles in Panamá, including CMK LA Family Care Manager, LA/Brazil Oral B Analytics & Insights Manager, and Brazil Grooming and Oral Care Analytics and Insights Manager. Before joining P&G, he worked at ILDIS as an Investigador and at Total Especialidades Venezuela as Asistente de Administración Comercial.
Specialization in Consumer and Trade Insights
Aaron Vivas Purroy specializes in consumer and trade insights, focusing on leveraging disruptive innovation to provide competitive market advantages. His role at Procter & Gamble involves analyzing complex data sets to derive actionable business strategies that underpin the company's growth and market presence in Central America, the Caribbean, and Latin American Development Markets.