Abby Shao
About Abby Shao
Abby Shao is the Director of Skincare at Procter & Gamble, with extensive experience in product development and commercialization in the fast-moving consumer goods sector.
Current Role at Procter & Gamble
Abby Shao is the Director of Skincare at Procter & Gamble, a position she has held since 2021. Based in Singapore, she leads a multifunctional innovation team focused on developing new consumer insights and innovative packaging solutions in the skincare category. Her responsibilities include generating user insights for business decision-making in both online and offline environments.
Past Experience at Procter & Gamble
Before her current role, Abby Shao served as the Group Head of Haircare at Procter & Gamble from 2016 to 2020. She was responsible for overseeing haircare product development and commercialization efforts in Singapore. Prior to that, she worked as a Senior Product Manager in the skincare category from 2009 to 2015, where she led various product development initiatives.
Early Career and Internships
Abby Shao's early career includes several internships in Beijing, China. She interned at Johnson & Johnson from 2008 to 2009, Bain & Company in 2006, and Ogilvy & Mather in 2005. These experiences helped her build foundational skills in business and marketing, preparing her for a successful career in the fast-moving consumer goods sector.
Educational Background
Abby Shao holds a Doctorate in Biochemistry and Molecular Biology, Immunology, and Medical Science from Peking University, achieved from 2006 to 2009. She also earned a Bachelor's degree in Medical Science from Peking University in 2006. Additionally, she studied Immunology at the Medical University of Vienna for 11 months in 2008.
Expertise and Skills
Abby Shao possesses strong quantitative and qualitative skills in generating user insights. She has expertise in designing eCommerce paths to purchase and developing content strategies for social and short video platforms. Her track record includes leading product development and commercialization efforts in the consumer goods sector.