Abhishek Roy
About Abhishek Roy
Abhishek Roy is the Director of Analytics & Insights for Oral Care at Procter & Gamble, overseeing regions including APAC, India, the Middle East, and Africa. He has over 14 years of experience in brand building and marketing strategy, with a background in business administration and computer engineering.
Title
Abhishek Roy currently serves as the Director of Analytics & Insights for Oral Care, overseeing markets in APAC/India/Middle East & Africa at Procter & Gamble. He also holds the role of Senior Manager for Analytics & Insights in Fabric Enhancers for Japan/Korea, and Senior Manager for Analytics & Insights in APAC Oral Care.
Current Work at Procter & Gamble
Since 2020, Abhishek has been directing Analytics & Insights for Oral Care covering APAC, India, the Middle East, and Africa. In this capacity, he utilizes data-driven insights to refine and optimize marketing strategies for these regions. Additionally, since 2019, he has been a Senior Manager for Fabric Enhancers in Japan and Korea, where he plays a critical role in understanding consumer behavior and enhancing product offerings.
Previous Roles at Procter & Gamble
Abhishek's tenure at Procter & Gamble includes several significant roles. From 2016 to 2020, he managed Analytics & Insights for APAC Oral Care in Singapore. Prior to this, from 2012 to 2016, he was the Manager of Analytics & Insights for Global Air Care (Febreze/Ambi Pur) based in Singapore. Additionally, from 2009 to 2011, he managed insights for Female Beauty (Olay & Venus) in ASEAN/ANZ/India, and from 2007 to 2009, he was the Associate Manager for Olay in the same regions.
Educational Background
Abhishek holds a Master of Business Administration (M.B.A.) in Business Administration and Management, General, from the Indian Institute of Management, Calcutta, where he studied from 2005 to 2007. He also earned a Bachelor's Degree in Computer Engineering from Dr. D.Y. Patil Pratishthan's Padmashree Dr. D.Y. Patil Institute Of Engineering and Technology, completing his studies there between 2000 and 2003.
Specialized Skills and Interests
Abhishek specializes in several professional areas, including business strategy, consumer insights, market research, media strategy, analytics, marketing, branding, innovation, coaching, and training. Outside of his professional life, he is passionate about fitness activities such as Muay Thai and running. He also has a strong interest in travel, movies, and cooking.