Addy Tan
About Addy Tan
Addy Tan is the Senior Design Director at Procter & Gamble in Singapore, with a career spanning multiple roles in design and art direction across Asia.
Current Role at Procter & Gamble
Addy Tan serves as the Senior Design Director at Procter & Gamble, a position he has held since 2016. In his role, Addy focuses on developing the Design team and partners in the APAC region. He emphasizes the potential of Asia's creative talent and fosters a collaborative environment built on respect, trust, and commitment to high-quality work.
Previous Positions
Before becoming Senior Design Director, Addy held various roles at Procter & Gamble. From 2013 to 2016, he was the Principal Design Manager for Asia Fabric Care. From 2009 to 2012, he served as Senior Design Manager for Asia FemCare. He has also held positions outside of Procter & Gamble, including Head of Design at Wieden + Kennedy in Shanghai from 2007 to 2008, Senior Art Director at M&C Saatchi in Singapore from 2002 to 2007, Designer at DIA Brand Consultants from 2000 to 2002, and Graphic Designer at The Bonsey Design Partnership from 2000 to 2001.
Education
Addy Tan studied Visual Communication at Temasek Polytechnic from 1993 to 1996. During his time there, he focused on Photography, Typography, Branding, Advertising, and Editorial. This educational foundation has played a significant role in his professional development and expertise in the design field.
In-House Design Studio Initiative
At Procter & Gamble APAC, Addy Tan piloted one of the first in-house design studios. Starting with freelancers, he evolved the initiative into a full-fledged team capable of producing work comparable to external agencies. This effort has significantly contributed to the company's design capabilities within the region.