Adesola Ajayi
About Adesola Ajayi
Adesola Ajayi is a Senior Manager at Procter & Gamble, specializing in Category Market Strategy & Planning for Oral Care.
Current Role at Procter & Gamble
Adesola Ajayi currently holds the position of Senior Manager, Category Market Strategy & Planning Oral Care at Procter & Gamble. Since 2021, Adesola has been managing a $60 million category, concentrating on the creation and implementation of strategies aimed at achieving sustainable growth within the sector. His role demands a firm understanding of the market, comprehensive strategy formulation, and high-level planning to ensure the brand's continued success.
Previous Experience in Procter & Gamble
Adesola Ajayi has amassed a wealth of experience within Procter & Gamble through various roles over the years. Between 2019 and 2021, he served as the Senior Country Manager for Central/East Africa, covering Cameroon, Rwanda, Gabon, and the DRC. Prior to this, in 2019, he was the Senior Country Manager for the Southern Africa region, specifically in Zambia and Mozambique, based out of Dubai. Adesola was also the Key Account Manager for North Central, Nigeria, from 2017 to 2019. Furthermore, he contributed as a Sales Analyst in National Accounts, focusing on the Baby Channel and Modern Trade, for nine months in 2016-2017, demonstrating his versatility and capacity in various market roles.
Educational Background
Adesola Ajayi pursued his higher education at Covenant University, where he completed a Bachelor of Engineering (B.Eng) in Chemical Engineering. Studying from 2011 to 2016, he developed a solid foundation in engineering principles, which he later applied to his roles in both the petroleum and consumer goods industries. This academic background equipped him with the analytical and technical skills necessary for his subsequent professional achievements.
Early Career at Addax Petroleum
In 2015, Adesola Ajayi worked at Addax Petroleum as a Production/Process Engineer. During his five-month tenure, he gained valuable experience in the oil and gas sector, which served as an early step in his career. This role involved working on the production and processing of petroleum, providing him with a technical foundation that would benefit his later transitions into managerial and strategic roles in consumer goods.
Skills and Market Strategy Expertise
Adesola Ajayi is well-versed in the digital landscape and consumer goods sector, enhancing his ability to execute superior retail strategies. He possesses significant skills in value-creating negotiations and joint business planning, which are critical for enhancing market strategy and planning. These capabilities have underpinned his numerous roles within Procter & Gamble, allowing him to drive substantial impact and growth in various markets.