Adrián Fernández
About Adrián Fernández
Adrián Fernández is the Design Director at Procter & Gamble, overseeing the design strategy for Head & Shoulders and Herbal Essences in European and global markets.
Design Director at Procter & Gamble
Adrián Fernández has been serving as the Design Director at Procter & Gamble since 2019. His role is based in Geneva, Switzerland. As the Design Director, Fernández is responsible for the creative direction and design strategy of the company’s hair care brands, including Head & Shoulders and Herbal Essences. This role involves overseeing the brand vision, conducting photoshoots, and ensuring consistency across all brand touchpoints.
Education and Expertise
Adrián Fernández holds a Postgraduate Degree in Investments and Securities from Universitat d'Alacant, earned between 2021 and 2022. He also possesses a Bachelor of Arts in Graphic Design from Escuela Superior de Arte del Principado de Asturias, attained between 2008 and 2012. His educational background combines both creative design skills and financial acumen, providing a well-rounded foundation for his role in brand design and management.
Design Strategy Leadership
In his role as Design Director, Adrián Fernández has led the design strategy for globally recognized brands like Head & Shoulders and Herbal Essences. His responsibilities include setting a cohesive brand vision and directing photoshoots. By managing these tasks, he ensures that the brand’s presence is consistent across various marketing channels and touchpoints.
Team and Budget Management
Adrián Fernández oversees a team of three direct reportees within Procter & Gamble’s hair care division. In addition to team leadership, he is also responsible for managing the budget specific to the hair care segment. His role requires balancing creative endeavors with financial planning to achieve the company's branding and design objectives.
Translating Business Strategies into Design
Adrián Fernández exhibits a keen interest in converting complex business strategies into effective design languages. His ability to blend creative design with business imperatives allows him to create compelling and strategic brand visuals that align with the company's broader business goals.