Ahoo Steen
About Ahoo Steen
Ahoo Steen is the Global Home Care Senior Director of Analytics & Insights at Procter & Gamble, with extensive experience in marketing, consumer behavior, and strategic purchasing across multiple countries.
Current Role at Procter & Gamble
Ahoo Steen has been serving as the Global Home Care Senior Director Analytics & Insights at Procter & Gamble in Geneva, Switzerland. With a role spanning over 417 months, she focuses on leveraging analytics and consumer insights to drive strategies in the home care segment on a global scale.
Previous Experience in Marketing and Research
Before her current role, Ahoo Steen held various positions in marketing and research. She was a Trade Marketing Intern in Consumer & Market Knowledge Management at Procter & Gamble in Frankfurt, Germany, for 3 months in 2003. She also worked as a Strategic Purchasing Intern at Lufthansa Technik AG in Hamburg, Germany for 4 months in the same year. Earlier positions include a Consultant specialized in Conjoint Studies at Gelszus Consultancy for Product Strategies & Marketing GmbH and a Supervisor Market Research CATI at Feldteam GmbH.
Educational Background
Ahoo Steen has a robust academic background. She earned her Master's in Business Administration (MBA) with a focus on Marketing/Marketing Management from the University of Hamburg, where she studied from 1999 to 2004. She also participated in exchange programs, studying International Marketing at the University of Sydney from 2002 to 2003 and French Language and Literature at Université de Caen Normandie for 11 months in 2004.
Skills and Specializations
Ahoo Steen brings a wealth of skills to her professional roles. She is proficient in integrating sensors, cameras, and connected scales to observe consumer behavior. She utilizes Jobs-to-be-done frameworks to fuel innovation and applies behavioral sciences along with shopper psychology to enhance communication and habit formation. Additionally, she specializes in media analytics to optimize the reach and effectiveness of marketing strategies.
Linguistic Abilities and Cultural Exposure
Fluent in Farsi, German, English, and French, Ahoo Steen has a diverse linguistic proficiency that enhances her ability to operate in international settings. Her cultural exposure is extensive, having studied and worked in multiple countries including Germany, France, Switzerland, and Australia. This diverse background enables her to bring unique perspectives to her professional endeavors.